ShareGroop is not an mobile application, neither a pot, it is a payment solution directly integrated on e-commerce websites. First we developed one single experience to split a payment, which divided the order amount in several shares. Users test sessions and business meetings revealed the diversity of merchants and users needs. For example, from a user’s point of view, there are some people that initiate a group purchase after discussions whereas others want to suggest products to their friends while they don’t know whether or not they are interested.