ShareGroop fintech reinvents online group purchase

We are changing payment uses to simplify group experiences and boost e-commerce websites growth.

10 countries

ShareGroop is present in France and abroad with international clients.

150 clients

in tourism, event and retail industries have already integrated shared payment.

+ 50 000 users

have chosen shared payment on our merchants' websites.

The history of the project

The idea

ShareGroop was founded in 2015. Franck and his friends wanted to attend a rugby game at the stadium and sit next to each others. One of them had to buy the tickets for everyone but the global cost was too high. By the time they gather the right amount, the tickets were no longer available and they had to give up the project. This is when the idea of ShareGroop came up, with the aim of facilitating online group purchase by removing the money advance phase.

The founders

The paths of Richard and Florent crossed Franck and ShareGroop project in 2016. Richard developed the Split payment product and a year later, the solution was integrated at Air France, the first major partner account. Richard is now building the team to accompany him in the development and optimization of the different B2B2C group purchase solutions, accessible via API, to allow the international scalability of the model.
Florent joined the team with the mission of building customer loyalty and satisfaction. He now leads the Customer Success team to ensure the successful implementation and adoption of our solutions by our customers.

Product building

ShareGroop is not an mobile application, neither a pot, it is a payment solution directly integrated on e-commerce websites. First we developed one single experience to split a payment, which divided the order amount in several shares. Users test sessions and business meetings revealed the diversity of merchants and users needs. For example, from a user’s point of view, there are some people that initiate a group purchase after discussions whereas others want to suggest products to their friends while they don’t know whether or not they are interested.

Our expertise

Beyond Split payment, ShareGroop provides other group purchase modules like Viral booking, Installment payment, Giftcard with Money pot UX or the Group Service solution. We are building a strong knowledge on group purchase behaviour to offer our clients the most suitable experience. The startup reconciles the interests of both users and companies, preventing users from the inconvenience of advancing money and allowing companies to improve conversion and enrich the CRM with co-buyers’ datas.

The company highlights

2016

  • Incuballiance selection, 1st technologic incubator in France 🚀
  • First partnerships with Travel&Event startups
  • Welcome City Lab selection, 1st tourism incubator in France

2017

  • 1st key accounts integration in Travel&Event markets ✈🎟: Air France, UCPA, Stade de France
  • Opening of new markets with international customers integrations in US, in UK and in Italia

2018

  • Big Booster & OUI.Link (SNCF accelerator) laureate 🏆
  • ShareGroop is one of the 20 startups to build the future of ecommerce -Fevad
  • New leaders integrations: AccorHotels, Vente Privée

2019

  • Graines de Boss & Lafayette Plug&Play (retail accelerator) laureate 🏆
  • 1M€ fundraising with Truffle Capital 
  • New leaders integrations: Transavia, Pierre&Vacances
  • Digital Giftcard launch with Air France

Management team

Franck BURGUIERE

CEO

Franck is in charge of management and business development after 7 years as business manager in a digital consulting company. 

richard-kim
Richard KIM

CTO

Richard is the technical manager of the payment solution: he has an expertise on API and stack building to meet our scalability needs.

Florent BROTONS

CMO

Florent works on activation. He spent 6 years at P&G where he developed an expertise on UX and purchase behaviour analytics.

Lola MORVAN

CCO

After 6 ans as Brand content manager at Le Monde and Lagardère, Lola is in charge of B2B leads generation and contents production for activation. 

Advisors board

Nicolas BOSMANS

Payment & Fraud manager
@OUI.sncf

Alexandre GEBELIN

Fintech financial advisor 
@EY

Arnaud MUDET

Fintech financial advisor
@EY

Sarah PANTHOU

Ancillaries Director
@Air France

François SOENENS

Chairman of the Payment
Committee (AFTE)

We are hiring!

Intellectual honesty, performance and sharing (and also pleasure 🤫) are our leading values in this fast growing phase. If you want to join the adventure, send us your application! We often hire new profiles to strenghten tech, business and marketing departments.